Marie Stopes South Africa is the country’s leading non-profit provider of sexual and reproductive healthcare services, operating 13 centres across six provinces. In addition to their clinical operations, they run a sophisticated commercial call center that handles thousands of inquiries, brochure requests, appointment bookings, and client support interactions every month.
We partnered with Marie Stopes South Africa to deliver end-to-end RevOps consulting, conversion rate optimization, and full implementation support. Our focus was on surfacing and monetizing the hidden commercial opportunities already present in their call center and digital prospect journey.
We mapped the entire prospect journey from brochure download through to call booking and service delivery. We designed and deployed targeted nurture sequences, optimized pitch frameworks, and implemented robust tracking — all while upskilling the team to execute at a consistently high level.
Marie Stopes South Africa had strong brand trust and a high volume of inbound interest through their website, brochures, and call center. However, conversion rates from initial engagement (brochure downloads and first contacts) to qualified sales conversations were low and inconsistent.
The call center team was primarily focused on service information and appointment setting rather than consultative selling. There was no structured RevOps system to identify high-intent prospects, nurture them effectively, or measure and improve pitch performance. As a result, substantial potential revenue from their existing commercial infrastructure was being left on the table every week.
We designed and implemented a complete RevOps system tailored specifically to their commercial call center environment and healthcare service offerings.
Key Deliverables & Results
“BPO Revenue Partners helped us identify hidden commercial opportunities within our call center. Their RevOps expertise, conversion optimization, and hands-on implementation turned everyday prospect interactions into consistent, high-value sales conversations. The results have been transformative for our revenue performance.”
